Advantage 24 K.K.

Advantage24 offers private cloud and infrastructure solutions. In 2013, the Atto Consulting team asked me to lead a redesign from research, strategy, branding to the responsive website product. As a Japan-based company with multiple East-Asia and Pacific locations we began the project using lean methods. This allowed us to work on the East coast during their evenings. The culture and professional differences required common sense solutions including informative interviews with key decisions makers and coordinated fast-paced project management using Basecamp. Our regular scrum hangouts kept the project moving quickly from research, wires, all the way up to the full implementation of the responsive site.