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Samsung

With the team at Barbarian Group, we reimagined the checkout experience for a company with a market capitalization of about $154 billion and the #64 most visited site in the world. Samsung has three divisions including consumer electronics, device solutions, and IT/mobile. You can see the mobile prototype I built here and desktop here. The Samsung shopping cart was clunky and slow. It shows how I solved for drop downs, adding items, and eventually error states as well. The goal was to simplify the number of steps in the design using already existing CMS partners. The solution was a dramatic increase in the conversion rate, a decrease in shopping cart abandonment, and a decrease in bounce rate. 

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